- What are your goals for using social media? Brand awareness? Generate sales or leads? This greatly determines the tools necessary to achieve those goals
- What are your resources? Can you handle everything in-house, or will you need to outsource some of the work? All of the work?
- What is the length of the project? Obviously, a 6-month project will cost more than a 3-month project.
When
you contact a consultant or agency, they should be asking you questions
as well. They should want to know why you want to use social media,
what are you trying to accomplish. If they try to give you prices
without asking you questions, that is a red flag.
They really can’t give you prices until they know more about your
company, your resources, and what you are wanting to accomplish.